and spirit group buying
We're
WINEing
A merchant marketplace for WINE
Hey!
What is WINEing?
WINEing is a digital platform combining Group Buying and
Crowdfunding for WINE and spirits.
We aim to become the 1st global Direct To Group Marketplace, empowering merchants and buyers to sell and buy better, together.
The Opportunity
The global off-trade wine market size is estimated at $435Bץ
The overwhelming majority of this market belongs to Non-Case-Buyers, who capture 85% of it.
The reality that all quantity based deals are transactionaly LIMITED to 1 buyer creates an oportunity for both merchants and buyers, who are 'commercial trapped' in individual buying experiences, instead of leveraging the economiv power of groups:Merchants- Being mostly not Tech Savy, don't /can't expose ALL quantity based deals to ALL Buyers, hence miss out on the whole potential of Non- Case-Buyers and currently lack a Bulk Direct To Consumer enablement in various contexts
Buyers- Aren't exposed to all quantity based deals (onsite or online), Lack a fun and engaging digitalized Marketplace for groups buys.
The Solution
WINEing is a 'DTC enabler' for Merchants, taking the unit economy and 'embedding' it over groups and audiences.
It enables uploading MULTIPLE quantity-based deals in real time, inviting individual buyers to participate and generate higher turnover:
For Merchants WINEing is a solution for Ongoing/Holiday/Premium Sales Futures; Tasting Room sales; Stores/Websites; Gamified Online / Offline sales (offline events) Holiday/Workshops, Clearing Stock.
Buyers get alerts based on interests and location, and join hands, juggle pledges, act as advertisers and get rewarded, all to enjoy case-level discounts for non-case pledges.
