The global off-trade wine market, estimated at $455B, is largely driven by Non-Case Buyers, who account for 85% of this market.
However, most quantity-based deals are restricted to one buyer per transaction, creating inefficiencies for both merchants and consumers. This reality traps both sides in individual purchasing experiences, preventing them from harnessing the economic benefits of collaborative buying.
Merchant Advantages
Merchants, often not tech-savvy, are unable to expose all their quantity-based deals to all potential buyers, resulting in missed opportunities. They lack a Direct-to-Consumer bulk solution across various contexts, from tasting rooms to online platforms. As a result, merchants fail to engage and leverage a large segment of the market— the non-case buyers
WINEing addresses this gap by offering merchants a tool that enables them to:
Upload multiple real-time, quantity-based deals, inviting buyers to join, boosting turnover.
Manage bulk deals for Ongoing, Holiday, and Premium Sales, both online and offline (e.g., during workshops, store sales, or events).
Integrate a gamified experience, making the shopping process more engaging and increasing consumer participation, especially of a younger age.
Clear stock efficiently while reaching a broader audience, thus optimizing inventory management and sales.
By adopting WINEing, merchants can access higher conversion rates, increase sales, and better capitalize on the economic power of collaborative buying, transforming individual consumer experiences into more profitable and scalable interactions.
Consumer Advantages
For consumers, WINEing creates a fun and engaging digital marketplace where they can:
Receive personalized alerts based on their interests and location.
Participate in collaborative buying to unlock case-level discounts without needing to commit to a full case.
Act as advertisers by sharing deals, benefiting from rewards and contributing to the community buying experience.